AFEC Privacy and Cookie Policy
Effective Date: October 22, 2025
AFEC (hereinafter referred to as “we,” “us,” or “our”) is dedicated to safeguarding your privacy and ensuring the security of your personal data. This comprehensive Privacy and Cookie Policy outlines how we collect, utilize, process, and protect your personal data and how we use cookies and similar technologies. Our practices adhere to the Data Protection Act, 2019 of Kenya (the “Act”) and other applicable data protection laws. By accessing and using our website (https://afec.co.ke/) and services, you explicitly agree to the terms stipulated in this policy.
- Definitions
For clarity within this document, the following definitions apply:
- “Personal Data”: Refers to any information relating to an identified or identifiable natural person (data subject).
- “Data Subject”: Denotes an identified or identifiable natural person to whom personal data relates.
- “Processing”: Encompasses any operation or set of operations performed on personal data or on sets of personal data, whether by automated means or otherwise, including but not limited to collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
- “Data Controller”: Identifies a natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purpose and means of processing personal data.
- “Data Processor”: Refers to a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the data controller.
- “Cookies”: Small text files placed on your computer or mobile device when you visit a website. They are widely used to enhance website functionality and provide information to website owners.
- Personal Data We Collect
We collect various categories of personal data when you interact with our website, particularly during conference registration or when engaging with our services. The types of personal data collected include:
2.1. Company Details
During the conference registration process, we collect the following information pertaining to your company:
- Company Name
- P.O. Box
- Address
- City
- Country
- Telephone Number
- Company Email Address
- Website URL
2.2. Delegate Details
For each delegate registering for the conference, we collect the following personal identifiers:
- Prefix (e.g., Mr., Mrs., Ms., Dr., Prof.)
- First Name
- Last Name
- Email Address
- Mobile Number
2.3. Other Information
We also gather information concerning your involvement in the industry through selection checkboxes, which may include:
- Feed Manufacture
- Feed Suppliers
- Livestock Farming
- Animal Health
- Other (user-specified categories)
- How We Use Your Personal Data
Your personal data is processed for specific, explicit, and legitimate purposes, which include:
- Conference Registration and Management: To facilitate your registration for the AKEFEMA Livestock Exhibition and Conference, manage your participation, and provide you with pertinent event information.
- Communication: To send you crucial updates, announcements, and logistical details related to the conference, as well as to respond to your inquiries.
- Service Enhancement: To analyze the demographics and interests of our participants, thereby enabling us to improve future events and services.
- Compliance with Legal Obligations: To fulfill legal and regulatory requirements applicable to our operations within Kenya.
- Security: To maintain the security, integrity, and functionality of our website and services.
- Lawful Basis for Processing Personal Data
We process your personal data based on one or more of the following lawful bases, as stipulated under the Data Protection Act, 2019:
- Consent: Processing occurs where you have provided explicit consent for your personal data to be processed for one or more specific purposes (e.g., during conference registration).
- Contractual Necessity: Processing is essential for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contract (e.g., processing registration details to confirm attendance).
- Legal Obligation: Processing is necessary for compliance with a legal obligation to which AFEC is subject.
- Legitimate Interests: Processing is necessary for the purposes of legitimate interests pursued by us or by a third party, provided that such interests are not overridden by your fundamental rights and freedoms which require personal data protection.
- Data Retention
We retain your personal data only for the period necessary to fulfill the purposes for which it was collected, including adherence to any legal, accounting, or reporting obligations. The determination of an appropriate retention period considers the volume, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes of processing, and whether those purposes can be achieved through alternative means, alongside applicable legal requirements.
- Disclosure of Personal Data
Your personal data may be shared with third parties under specific, limited circumstances:
- Service Providers: We engage third-party vendors and service providers who assist us in operating our website, conducting our business, or serving our users (e.g., event management platforms, payment processors). These providers are contractually obligated to protect your data and use it solely for the purposes for which it was disclosed.
- Legal Requirements: Disclosure may occur when mandated by law or in response to valid requests from public authorities (e.g., a court order or government agency).
- Business Transfers: In the event of a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another entity, your data may be transferred.
We affirm that we will not sell, distribute, or lease your personal information to third parties unless we have your explicit permission or are legally required to do so.
- Your Data Protection Rights
In accordance with the Data Protection Act, 2019, you possess the following rights regarding your personal data:
- Right to be Informed: You have the right to be informed about the collection and use of your personal data.
- Right of Access: You can request access to the personal data we hold about you.
- Right to Rectification: You have the right to request the correction of any inaccurate or incomplete personal data we maintain.
- Right to Erasure (Right to be Forgotten): You may request the deletion or removal of your personal data when there is no compelling reason for its continued processing.
- Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under specific conditions.
- Right to Data Portability: You are entitled to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
- Right to Object: You have the right to object to the processing of your personal data, including for direct marketing purposes.
- Rights in Relation to Automated Decision Making and Profiling: You have the right not to be subjected to a decision based solely on automated processing, including profiling, that produces legal effects concerning you or similarly significantly affects you.
To exercise any of these rights, please refer to Section 11 for our contact details.
- Security of Your Personal Data
We implement robust technical and organizational measures to ensure a level of security commensurate with the risk associated with processing your personal data. These measures are designed to protect against unauthorized or unlawful processing and against accidental loss, destruction, or damage, and include, but are not limited to, data encryption, stringent access controls, and regular security assessments.
- Our Use of Cookies
This section details how AFEC utilizes cookies and similar technologies on our website.
9.1. What are Cookies?
Cookies are small text files stored on your computer or mobile device when you visit a website. Their primary functions include enhancing website efficiency by remembering user preferences, tracking browsing activity, and bolstering the security of online interactions.
9.2. How We Use Cookies
We employ cookies for various purposes:
- Essential Cookies: These are strictly necessary for the fundamental operation of our website, enabling core functions such as page navigation and access to secure areas. The website cannot function correctly without these cookies.
- Analytical/Performance Cookies: These cookies allow us to monitor and analyze visitor traffic, observe user navigation patterns, and understand how our website is utilized. This data aids in improving website functionality and user experience, for instance, by ensuring ease of content discovery. We commonly use tools such as Google Analytics for this purpose.
- Functionality Cookies: These cookies recognize you upon your return to our website, enabling us to personalize content, greet you by name, and recall your preferences (e.g., language or region settings).
- Targeting/Advertising Cookies: These cookies record your visits to our website, the pages you have viewed, and the links you have clicked. This information is used to tailor our website content and advertising to better align with your interests. We may also share this information with third parties for advertising purposes.
9.3. Types of Cookies We Use
We may utilize both session and persistent cookies:
- Session Cookies: These are temporary cookies that reside in your browser’s cookie file only until you close your browser and leave the site.
- Persistent Cookies: These cookies remain in your browser’s cookie file for an extended duration, which can be indefinite, depending on the specific cookie’s lifespan and your browser settings.
9.4. Third-Party Cookies
Our website may also incorporate various third-party cookies. These are used to gather website usage statistics, deliver advertisements on and through the website, and for other related services. Such third-party cookies are governed by the respective privacy policies of the third parties that provide them.
9.5. Your Choices Regarding Cookies
You retain full control over whether to accept or reject cookies. You can manage your cookie preferences through several mechanisms:
- Cookie Consent Banner: Upon your initial visit to our website, a cookie consent banner will be presented, allowing you to accept or decline specific categories of cookies.
- Browser Settings: You can configure your web browser settings to accept or refuse cookies. While you may still use our website if you reject cookies, certain functionalities and areas may be restricted. Consult your browser’s help menu for detailed instructions on how to manage cookie settings.
- Opt-out Links: For certain third-party cookies, direct opt-out options may be available via the third party’s dedicated opt-out page.
9.6. Compliance with the Data Protection Act, 2019 (Kenya) for Cookies
In compliance with the Data Protection Act, 2019 of Kenya, the deployment of cookies or similar technologies that involve the processing of personal data necessitates explicit, informed, and freely given consent from data subjects, particularly for non-essential cookies. We are committed to securing such consent and providing transparent information regarding our cookie practices.
- Changes to This Policy
We reserve the right to update this Privacy and Cookie Policy periodically to reflect changes in our operational practices or legal requirements. Any significant amendments will be communicated by posting the revised policy on our website with an updated effective date. We encourage you to review this policy regularly to remain informed about how we protect your information.
- Contact Us
For any questions, concerns, or requests regarding this Privacy and Cookie Policy or our data protection practices, please contact us at:
AFEC
Email: info@afec.co.ke
Phone: (254)706-413607
